Meet The Team


Audra is the founder and president of The Fit Effect. After experiencing her own struggles with negative self-image, anxiety and an unhealthy relationship with food, she wanted to try a different route. Audra began coaching her clients 1 on 1, and after working with so many unique women she realized that there was something missing from the industry. Something she could provide different than how most were used too. Audra strives to support and empower women physically, mentally and emotionally. Assisting them in reaching their biggest goals through health and fitness. She built a foundation on coaching and educating about the values of healthy lifestyle, nutritional and exercise habits. Fit Effect strives to developing a positive body image and build a community of people that support one another.

” I aim to bring you not only results in your physical health, but a whole person transformation so you feel better, treat yourself better, and positively EFFECT those around you. Together we are stronger. See you soon.”


Michael was born in Indiana and is now based out of Lutz, FL. As a young child he enjoyed exercising to feel better, build confidence and push to become his best self. Currently, Michael has over 15 years of experience in Personal Training and Exercise. While he thought he worked out for the physical benefits he soon realized his mind was benefitting as well. Michael has helped train close to a thousand clients and believes that The Fit Effect will guide their clients and guests to real lifelong transformation. The transformation will not just affect them physically but will affect their mental wellbeing and quality of life as well. The thought of I can’t, shifts into I can, and I will. Once you believe…. then you can achieve.

“If you believe you can, you will. If you think you can’t, you most likely won’t. Life can get you down, physically, mentally, and emotionally. Stress, negative self-talk, and a feeling of I can’t easily sneaks in and steals your confidence and happiness. The great news is that you have what it takes to turn it around. I believe in the power of the mind and over the last several years have watched Audra transform from an already awesome person to an even stronger, more confident woman and she has done it by doing exactly what we do for women here at The Fit Effect, and it’s unlike anything in the industry.”



Daniela is originally from Wisconsin, IL and she moved to Florida to perform at Walt Disney World in 2012. She has always been active from a young age through dancing, playing sports, and running, which carried over into her adult life. Outside of work she enjoys running with her dogs and exploring what Florida has to offer.

Daniela started her fitness journey in 2015 after reading “The New Rules of Weightlifting for Women”. She used the information to teach herself new exercises and began to love how strong she felt while exercising. Eventually, she began creating workout routines for her and her friends and would guide them through the different exercises. Daniela felt a spark from witnessing the realization of new goals and sense of strength. She leaves each coaching experience feeling re-inspired and motivated to reach her own goals.

“I want to empower women and help them realize they can achieve any goal or dream they may have. I want women establish good habits so they can have long and healthy lives with their friends and family. I want to help turn their motivation into determination. I motivate myself to reach my full potential by helping others realize they can reach theirs. I’m so excited to be part of The Fit Effect cannot wait to see where this journey takes all of us, together! See you on the gym floor.”



LuLu is the protector of The Fit Effect she is a gentle giant that loves your attention, head scratches, and love.

“I like making people smile and acting silly, as you can tell from my picture. I am also rotten, when mom and dad aren’t looking, I like to get on the couch that I know I am not supposed to be on…. just to test their patience. I also like to play hide and seek, chase, and sometimes get the zoomies which is a lot of fun. I can’t wait to see you in the gym so you can give me all the attention.”

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